Swagger London threw open its doors in November 2016 and has already gained a large loyal following amongst the city folk who are looking for that something extra from their barbers.

The owner Jaz Nusrat wanted to create a space where men felt at home, somewhere they could  be pampered yet still feel masculine.

I wanted to create the vibe of an old school gentleman’s club where you could get a great haircut enjoy a beautifully crafted coffee or a shot of whiskey

I feel like we have achieved all these things at Swagger, barbershops were becoming clones not only in their work but in the way they look. I feel like we’ve raised the bar and set the standard.

We have a team with over 50 years industry experience who are passionate and dedicated to excellence.